Beauty that doesn't ask you to choose.
Bloom & Barakah began with a simple question — why should faith and beauty ever be in conflict? Every shade we make is built to answer it.
A brand built on one simple idea
Bloom & Barakah was founded in 2019 to solve a problem many women live with — nail paint and lip colour that has to come off, every time, before wudhu.
Years of formulation work led to an oxygen and water-permeable technology — colour that lets water reach through, so a beauty routine never has to pause for prayer.
Today, Bloom & Barakah makes wudhu-friendly nail paint and lip care, formulated to be 100% vegan and cruelty-free.
How we got here
The idea
Bloom & Barakah is founded around a single question: why should beauty and prayer ever be at odds?
The formula
Years spent developing an oxygen and water-permeable technology — colour that stays breathable, not sealed.
Launch
Bloom & Barakah launches with two product lines: wudhu-friendly nail paint and lip care.
The promise behind every shade
Breathable by Design
Every formula is built on oxygen and water-permeable technology, from the first product to the last.
Faith-Friendly
Wudhu and ghusl-friendly by default — never an afterthought, always the starting point.
Honest Ingredients
100% vegan, plant-based, and never tested on animals — no exceptions, ever.
Made to Last
Long-wearing colour that stays vibrant, without compromising what's underneath.
How breathable beauty actually works
Our formula uses a permeable molecular structure — colour sits on the surface, while oxygen and water still pass freely underneath.
Our ingredient philosophy
Good to know
To build beauty products that never ask a woman to choose between her faith and her routine — starting with nail paint and lip care, and built to grow from there.